Customers have boycotted big brands whenever incidents of human right violations within their operations emerged.

There is evidence that ignoring human rights can be really disadvantageous for organisations and nations. Big businesses have lost money and also had individuals stop purchasing from their website or investing in them whenever there were accusations of human rights abuses, like when there was news about forced labour. In 2021, a few businesses got boycotted because people found out they could have already been using forced labour in their supply chains. This implies that people will act if they think an organization does something wrong. That is why it is important for governments all over the globe to make sure their laws stick to the international rules about peoples legal rights and that businesses adhere ethical business practices. Some countries have already made modifications to achieve this, like Bahrain human rights reforms and like Oman human rights reforms.

Nowadays, many people worry more about the environment and society than they did in the past when only price and quality mattered in purchasing decisions. Nonetheless, studies examining just how individuals react to companies' efforts become socially responsible i.e., corporate social responsibility show there is no strong relationship between the two. In more recent studies, researchers used surveys and experiments to question individuals about different CSR initiatives by organizations and how they felt about them. They wished to know if people thought these efforts had been genuine and if they would support the company as a result of them. For instance, they asked people if they would be more inclined to buy from a company that donates some of its earnings to charity. Additionally they looked at exactly how people reacted to genuine incidents, like item recalls or things that affected a company's reputation. They unearthed that even though many people think it is good to encourage socially responsible businesses, most still care more about such things as price and quality once they decide what to get. As well as when individuals have a positive view of organisations that do-good things, it does not constantly mean they'll buy from them. In Indeed, lots of people are suspicious of businesses' good reasons for doing good things and think these are typically simply wanting to make themselves more marketable.

Despite the fact that doing things to be socially accountable may not seem like it has a big effect, it is still important for businesses to think about. If they do not, they might end up with a non favourable reputation, which can cause people boycotting them and them taking a loss. To avoid this, companies have to focus on where they get their products from and exactly how they treat individuals. Some governments, like Ras Al Khaimah human rights reforms, are making big modifications to be more open about what they are doing to follow human rights rules and ethical sourcing practices. This not only stops them from getting into trouble for having a non positive reputation but in addition helps them build trust with people and attract investments.